White Fox Boutique Case Study

90%

Increase in organic revenue compared to previous year

69%

More visits from organic search compared to previous year

254%

Increase in website revenue compared to previous year

31%

Increase in conversions from PPC

The Challenge

Key Problems

Fierce competition in the fashion industry

Not enough content on core website pages

Low search engine visibility compared to competitors

Want to increase rankings and sales

White Fox Boutique is an Australian eCommerce business featuring affordable and trendy fashion for young women. Launched in 2013, they’ve since grown a loyal customer base with millions of social media followers.

The fashion industry is highly competitive, meaning monumental success called for a strong digital strategy. In particular, White Fox Boutique wanted a mobile-friendly, high-performing website that would convert their ideal customers. For that they worked with Mindarc, one of our trusted partner agencies specialising in eCommerce website development.

Furthermore, they needed more and more people to find them online. That’s why they partnered with OMG. Our expert team of Gurus crafted an SEO and PPC strategy that would skyrocket rankings, traffic and sales. The results? 90% more organic revenue, 69% more organic visits, and 31% higher conversion rate from PPC.

See how they achieved these stunning results.

Our Approach

To drive growth in one of the most competitive industries, we implemented a multichannel approach. Combining expertise in SEO, SEM, PPC, content marketing and more, we drove the most qualified, ready-to-convert traffic straight to White Fox Boutique. Technical website optimisation further ensured their website was a high performing machine.

Comprehensive content and SEO strategy to make search engine and revenue impact

Technical SEO to maximize performance of website

High quality link building strategy to boost website authority

Custom PPC campaigns to capture qualified traffic

Strategy & Execution

01.

Comprehensive SEO strategy for maximising search engine visibility

Effective SEO is all about making impact where it matters most: on search engines. Rising to the top of relevant rankings helps you connect with ready-to-convert customers. Our strategy focused on pinpointing keyword search volume to map demand. Then we aligned every website page with the most relevant and profitable keywords.

02.

Technical SEO to champion a fast and high-converting website

Turning rankings into revenue calls for a strong foundation, AKA your website. That’s why our first mission was to champion the fastest and highest performing website for White Fox Boutique. This included fixing http/https errors, crafting more robust category page content, and setting up Schema Markup for core pages.

03.

High quality link building strategy for explosive online visibility

Growing website authority is a crucial part of improving rankings. After all, Google only wants to rank websites that it sees as trustworthy. OMG’s global team set to work manually reaching out to publishers worldwide and producing quality backlinks.

04.

Custom PPC campaigns capture ready-to-buy customers

Hyper-targeted PPC campaigns excel in capturing customers quickly and delivering results FAST. Furthermore, PPC can positively influence and boost SEO results. The aim is always to create the best return for every dollar. One way is by increasing the conversion rate, from click to purchase. Over several campaigns, OMG’s expert PPC team managed to increase the conversion rate by 31%.

05.

First page visibility for explosive results.

In a competitive fashion industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client’s search engine rankings – resulting in first page rankings for tough keywords such as ’boutique dresses’, ‘formal dresses australia’, ‘mini dress’, and ‘playsuits online’.

We work with great companies of all sizes and we've
helped big name brands grow even bigger

Andrew and the team were fabulous to work with, provided a great service and delivered results! Highly recommend!

Erin van Tuil - Knight Frank

I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

Karleitia Bodlovic - Tommy Hilfiger

We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough!

Michael Faro-Tusino - Artline

OMG have evolved to become trusted partners and proactively deliver valuable SEO insights. Can highly recommend Emily and Danny for their professionalism and communication skills.

Maurice - Staples/winc

Amazing results, great people.

Annabelle Hosking - CBRE

Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!

Govinda Pathak - Stake

Gildan Brands has been working with OMG now for 6 months, and have seen great initial progress in our domain authority, organic search rankings and website traffic. Emily our account manager is great to work with, very responsive, knowledgeable and helpful.

James Logan - Gildan Brands

White Fox Boutique

How White Fox Boutique Achieved 90% More Organic Revenue How White Fox Boutique Achieved 90% More Organic Revenue

The Challenge

Key Problems

Our Approach

Strategy & Execution