Universal Store

56%

increase in organic traffic YoY

75%

increase in organic revenue YoY

$14M+

achieved in organic revenue

1.1M+

clicks on mobile

The Challenge

Key Problems

Low domain rating within a competitive industry

Thin content on home and category pages with lack of internal linking

Keyword targeting needed a revamp

Google My Business (GMB) was not optimized with NAP consistency for each store

Universal Store is a leading Australian retailer specialising in trendy and casual fashion, shoes, accessories, lifestyle and gifting for men and women. With some of the most well-known brands on offer like Champion, Tommy Jeans and Ellesse, the company aims to express individuality through their wide range of local and international brands no matter the occasion.

Partnering with Online Marketing Gurus in May 2020, the objective was to expand their Univeral Store’s visibility, sales, and brand online through SEO. This strategy featured an initial website migration, hypertargeted internal linking along with a content overhaul on high-performing category pages.

This particular campaign has been an important part of both Universal Store and OMG’s journey, as it was during probably the toughest economic climates of our generation—the COVID-19 pandemic. Regardless, the outrageous results earned through meticulous planning, strategy creation, and execution from our Gurus are mind-boggling.

Strategy & Execution

01.

Incredible SEO Results

56% YoY increase in organic traffic
75% YoY Increase in organic revenue
Over $14M achieved in organic revenue
Over 1.1M clicks in mobile (increase of 29%)

02.

Amazing Priority Keyword Wins

Ranking #1 for ‘mens clothing online’ (search volume: 14,800)
Ranking #1 for ‘mens clothing’ (search volume: 301,000)
Ranking #4 for ‘womens dresses’ (search volume: 301,000)
Ranking top 5 positions for ‘women’s clothing’
Total keywords indexed increased by 3.8K.

We work with great companies of all sizes and we've
helped big name brands grow even bigger

Andrew and the team were fabulous to work with, provided a great service and delivered results! Highly recommend!

Erin van Tuil - Knight Frank

I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

Karleitia Bodlovic - Tommy Hilfiger

We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough!

Michael Faro-Tusino - Artline

OMG have evolved to become trusted partners and proactively deliver valuable SEO insights. Can highly recommend Emily and Danny for their professionalism and communication skills.

Maurice - Staples/winc

Amazing results, great people.

Annabelle Hosking - CBRE

Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!

Govinda Pathak - Stake

Gildan Brands has been working with OMG now for 6 months, and have seen great initial progress in our domain authority, organic search rankings and website traffic. Emily our account manager is great to work with, very responsive, knowledgeable and helpful.

James Logan - Gildan Brands

Universal Store

How a Clothing Brand Achieved Over $14M in Organic Revenue Through SEO How a Clothing Brand Achieved Over $14M in Organic Revenue Through SEO

The Challenge

Key Problems

Strategy & Execution