Sportsfuel NZ began operating in 2006, quickly becoming New Zealand’s 1st Choice Supplement Store. Providing high-quality, top-brand supplements at low prices, Sportsfuel aim to improve the health and energy levels of every customer regardless of their lifestyle, delivered directly to their doorstep
Our content marketing strategy looked at hyper-targeting the protein keyword due to the competitive nature of the health and fitness industry. Focusing on creating high-quality, keyword-rich content, our Gurus looked at optimizing key service, category and blog pages to increase organic visibility by honing in on increasing impressions and clicks.
OMG’s initial audit (valued at $4,000), identified areas to capitalise on to create a path for success. Starting with a Technical SEO overhaul to fix site issues, errors and broken links to improve user experience, our Gurus identified content pieces and internal linking opportunities to solidify the quality of the Sportsfuel site. In doing so, the goal is to boost visibility in New Zealand and drive traffic to the site and therefore conversions as we look to gain increased authority within the health, wellness and fitness space.
By focusing on creating keyword-rich content on key collection pages with the idea to boost overall quality of content and therefore promote visibility, our SEO Gurus were able to produce some amazing SEO results for Sportsfuel. Within just 6 months, Online Marketing Gurus was able to supercharge these key collection pages by increasing :
One aspect of SportsFuel’s content marketing strategy involved prioritising competition brand keywords to try and claim top 3 keyword positions to steal traffic away from competitors. With the focus on creating keyword-rich content, our Gurus were able to achieve:
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