Sparesbox Case Study

85%

growth in
organic traffic

170%

growth in
organic revenue

80:1 ROI

average across the
whole campaigns

296

keywords rankings in
top 3 positions, up from 36

The Challenge

Key Problems

Low search engine visibility meaning competitors were catching customers first

Needing to achieve a tangible ROI with their digital investment

Not enough website authority to support high search engine rankings

Sparesbox is Australia’s largest retailer of car and 4×4 parts. Since 2014, they’ve grown their community to 60,000+ loyal customers and counting!

Their tech-led approach helps them deliver premium parts direct from the manufacturers. This means they can offer their customers the best price, while providing the best, personalised service. In August 2016, they expanded to offering a mobile mechanic service called “Sparesbox Service” — starting in Sydney and crossing the nation.

As this true-blue Aussie company grew, their digital presence likewise needed to grow. That’s why they partnered with OMG to produce incredible results online. We’re talking 85% more organic traffic and 170% more organic revenue.

Best of all, Sparesbox have achieved a 80:1 ROI on average across their whole campaign with us. See for yourself how they achieved these incredible results.

Our Approach

Ready to achieve incredible results online? It all begins with honing in on who your ideal customers and how to reach them in the right place and at the right time. OMG optimized the Sparesbox digital presence to ensure they appeared where it mattered most: at the top of search engine rankings, ready for new customers to find them. This involved executing proven SEO strategies to produce organic results that just keep getting better.

Killer keyword and customer research to create a fine-tuned strategy

Website content and structure optimisation

Technical and offsite SEO for boosting website authority

Strategy & Execution

01.

Keyword and customer research for a hyper-targeted campaign

By first researching the market and understanding their many customers, OMG fine-tuned a digital strategy engineered to deliver. Keyword research uncovered crucial insights into what customers were looking for. This meant we could align Sparesbox with the most profitable demand in the market.

In competitive eCommerce and car industries, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client’s search engine rankings – resulting in first page rankings for tough keywords such as ‘brakes’ and ‘toyota brakes’.

02.

Technical and offsite SEO to boost website authority

Website authority is a big factor defining your success online, either helping you climb to the of search engine rankings or falling to obscurity on page 2. OMG focused on building targeted and high quality backlinks that would increase the perceived credibility and authority of Sparesbox online.

03.

Website content and structure optimisation to multiply organic results

More traffic. More conversions. All thanks to a website that works. OMG optimized the Sparesbox website content and structure to ensure they appeared for the most relevant and profitable search queries. This resulted in more qualified traffic reaching the site and converting into customers.

We work with great companies of all sizes and we've
helped big name brands grow even bigger

Andrew and the team were fabulous to work with, provided a great service and delivered results! Highly recommend!

Erin van Tuil - Knight Frank

I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

Karleitia Bodlovic - Tommy Hilfiger

We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough!

Michael Faro-Tusino - Artline

OMG have evolved to become trusted partners and proactively deliver valuable SEO insights. Can highly recommend Emily and Danny for their professionalism and communication skills.

Maurice - Staples/winc

Amazing results, great people.

Annabelle Hosking - CBRE

Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!

Govinda Pathak - Stake

Gildan Brands has been working with OMG now for 6 months, and have seen great initial progress in our domain authority, organic search rankings and website traffic. Emily our account manager is great to work with, very responsive, knowledgeable and helpful.

James Logan - Gildan Brands

Sparesbox

How Sparesbox Achieved 170% More Organic Revenue How Sparesbox Achieved 170% More Organic Revenue

The Challenge

Key Problems

Our Approach

Strategy & Execution