Cake Mail

126%

increase in Organic Revenue YoY

113%

increase in Organic Traffic YoY

94%

increase in Organic Goal Completions YoY

505%

increase in Keywords on Page 1 of Google

The Challenge

Key Problems

Little keyword indexation for relevant industry search queries

Lack of authority when compared to competitors within the online cake delivery industry

Lack of category/product content on key product pages

Multiple technical issues on their site including a lack of FAQ and schema markups, unoptimized metadata and 404s present across the site.

Strategy & Execution

01.

Sweet SEO Wins

Wanting to increase organic visibility within the competitive online cake delivery vertical, Online Marketing Gurus outlined a strategy to elevate Cake Mail’s organic rankings. Nothing tastes better than incredible organic wins, and within a 2 year period, we were able to help Cake Mail increase:

First Page Visibility by 653%
Organic Traffic by 113% YoY
Organic Goal Completions by 94% YoY
Domain Authority by 114% (from 7 to 15)
Referring Domains by 149% (from 65 to 162)

02.

Tasty Keyword Results Across Key Markets

Prioritising Cake Mail’s key service areas in Sydney and Melbourne, we helped expand their on-site content and implemented FAQ and schema markup to rank for more keywords on Google and gain more real estate on the search engine results page. Over a period of 2 years, we were able to help the online cake delivery business score some mouth-watering keyword results such as:

Position #1 for ‘cake delivery sydney’ (SV: 110)
Position #1 for ‘cake delivery melbourne’ (SV: 8,100)
Position #1 for ‘birthday cake delivery’(SV: 5,400)
Position #1 for ‘same-day cake delivery’ (SV: 590)
710% increase in Sydney-based product terms (from 19 to 154)
135% increase in Melbourne-based product terms (from 37 to 87)

We work with great companies of all sizes and we've
helped big name brands grow even bigger

Andrew and the team were fabulous to work with, provided a great service and delivered results! Highly recommend!

Erin van Tuil - Knight Frank

I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

Karleitia Bodlovic - Tommy Hilfiger

We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough!

Michael Faro-Tusino - Artline

OMG have evolved to become trusted partners and proactively deliver valuable SEO insights. Can highly recommend Emily and Danny for their professionalism and communication skills.

Maurice - Staples/winc

Amazing results, great people.

Annabelle Hosking - CBRE

Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!

Govinda Pathak - Stake

Gildan Brands has been working with OMG now for 6 months, and have seen great initial progress in our domain authority, organic search rankings and website traffic. Emily our account manager is great to work with, very responsive, knowledgeable and helpful.

James Logan - Gildan Brands

Cake Mail

How A Cake Delivery Business Used SEO to Score Some Sweet Results How A Cake Delivery Business Used SEO to Score Some Sweet Results

The Challenge

Key Problems

Strategy & Execution