Cachia Case Study

178%

increase in paid social conversion rate

22:1

ROI for paid social

185%

increase in paid social revenue

175%

increase in ROAS

The Challenge

Key Problems

Rinse and Repeat ad copy method across multiple product lines

Lack of evergreen ad usage, relying too heavily on seasonal ads

Significant audience overlap in targeting meaning ads aren’t delivering as efficiently as they could

Lack of A/B testing on particular ad formats which kept campaign performance stagnant

Cachia is a sleep and loungewear company, defined as fun, fresh, affordable, and comfy. Founded in 2017 by media personality Sophie Cachia and entrepreneur Leah Betts, they launched into a Facebook and Instagram Ads campaign with Online Marketing Gurus in October 2021 with the goal to boost Return On Ad Spend (ROAS) during competitive sales seasons.

Cachia needed an authoritative digital presence to support their well-respected brand. OMG delivered! Our Gurus orchestrated a plan that involved a custom paid social strategy, in combination with refined pixel and GA tracking and shop integrations with Facebook. Furthermore, we set up accurate pixel tracking along with Google Analytics to effectively track customer behaviour and improve campaign performance.

We created new versions of their campaigns with updated URLs and even product tagging for Instagram. We also ramped up testing such as two copy options per product at the very least and launched new audience tests based on newly created audiences. All this combined with a more accurate pixel tracking as well as UTM tracking helped Cachia see enormous growth in 2021.

Strategy & Execution

01.

Excellent Paid Social results

By leveraging Facebook’s latest products, including product tagging for Instagram, Online Marketing Gurus delivered a custom Paid Social campaign and a full account restructure to support Cachia’s growth. In just 10 months, the sleep and loungewear company:

Increase paid social conversion rate by 178% (from 20.47% to 56.95%)
Increase paid social revenue by 185% (from $119,321.16 to $340,266.04)
Increase click-through rates by 56% (from 0.54% to 0.84%)
Increase ROAS by 175% (from 7.85 to 21.64)
Decrease cost per purchase by 67% (from $10.98 to $3.66)

02.

Additionally, we…

Refined their campaign structure to make sure ads are guiding audiences deeper into their marketing funnel
Launched attention-grabbing ads to capture more TOF consumers
Implemented a robust promotional calendar supported by integrated campaigns
Consistent testing and optimisations from audience testing to ad copy and creative testing across different product lines

We work with great companies of all sizes and we've
helped big name brands grow even bigger

Andrew and the team were fabulous to work with, provided a great service and delivered results! Highly recommend!

Erin van Tuil - Knight Frank

I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

Karleitia Bodlovic - Tommy Hilfiger

We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough!

Michael Faro-Tusino - Artline

OMG have evolved to become trusted partners and proactively deliver valuable SEO insights. Can highly recommend Emily and Danny for their professionalism and communication skills.

Maurice - Staples/winc

Amazing results, great people.

Annabelle Hosking - CBRE

Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!

Govinda Pathak - Stake

Gildan Brands has been working with OMG now for 6 months, and have seen great initial progress in our domain authority, organic search rankings and website traffic. Emily our account manager is great to work with, very responsive, knowledgeable and helpful.

James Logan - Gildan Brands

Cachia

How Cachia Used a Paid Social Strategy To Skyrocket ROAS During Busy Sales Periods How Cachia Used a Paid Social Strategy To Skyrocket ROAS During Busy Sales Periods

The Challenge

Key Problems

Strategy & Execution