AC3 Case Study | OMG UAE

77%

increase in organic visits YoY

837%

increase in organic conversions YoY

90%+

increase in PPC Clicks YoY

94%

reduction in CPC YoY

The Challenge

Key Problems

Major issues with fundamental on-site areas

Lack of content affecting expertise, authority and trustworthiness (E-A-T)

No conversion tracking to monitor PPC performance

Founded in 1999, AC3 is a privately owned Australian ICT Managed Services Provider that aims to make technology real by bringing clarity to the cloud and help their customers realise their business objectives. With over 300+ full time employees on hand, AC3 ensure that all of their 700+ commercial customers adopt practices to get the best out of people and their technologies.

In April 2019, AC3 reached out to Online Marketing Gurus to help migrate their website from WordPress to Klavio, with the idea to maximize their website performance. After onboarding we migrated AC3 from their WordPress based website and old brand name to Klavio using their now established brand name. A challenging project due to Klavio being an intricate custom CMS.

We had to work closely with their team to get all the fine points of the migration sorted, whilst ensuring all the traffic and keywords were transferred correctly. Post a very successful migration we have continued to deliver consistent increases in traffic YoY whilst running effective ad-hoc PPC campaigns.

Strategy & Execution

01.

SEO Results

Increased organic visits by 77% YoY
Increased organic conversions by 837% YoY
Increased domain authority by over 140% in a competitive industry (from 25 to 61)
Over 600% growth in overall organic keyword reach
Over 40% increase in organic YoY non-branded clicks on SERPs

02.

PPC Results

Over 90% growth in PPC clicks YoY
94% reduction in cost per conversion YoY
88% increase conversion rate in PPC display campaigns YoY
93% reduction in CPC YoY

We work with great companies of all sizes and we've
helped big name brands grow even bigger

Andrew and the team were fabulous to work with, provided a great service and delivered results! Highly recommend!

Erin van Tuil - Knight Frank

I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

Karleitia Bodlovic - Tommy Hilfiger

We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough!

Michael Faro-Tusino - Artline

OMG have evolved to become trusted partners and proactively deliver valuable SEO insights. Can highly recommend Emily and Danny for their professionalism and communication skills.

Maurice - Staples/winc

Amazing results, great people.

Annabelle Hosking - CBRE

Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!

Govinda Pathak - Stake

Gildan Brands has been working with OMG now for 6 months, and have seen great initial progress in our domain authority, organic search rankings and website traffic. Emily our account manager is great to work with, very responsive, knowledgeable and helpful.

James Logan - Gildan Brands

AC3

How This Secure Cloud Solutions Leader Used SEO and PPC for Huge YoY Business Growth How This Secure Cloud Solutions Leader Used SEO and PPC for Huge YoY Business Growth

The Challenge

Key Problems

Strategy & Execution