Light n Easy

129%

Increase in Organic Traffic YoY

76%

Increase in Overall Keyword Indexation YoY

167%

Increase in Organic Conversions YoY

The Challenge

Key Problems

Technical issues with the site, including multiple versions of the site live.

Lack of schema markups on site and relatively low domain authority in line with their key competitors.

Lite n’ Easy is a food delivery service, delivering tasty, healthy, ready-made meals to Australians. Reaching out to Online Marketing Gurus back in October 2018, Lite N Easy were wanting to increase their keyword indexation & grow their organic traffic.

Our work started with a comprehensive audit of their website, market landscape and competitors. Upon onboarding Lite N Easy, we uncovered some technical issues with the site, including that there was multiple versions of the site live! We ensured that all correct redirects were implemented to avoid the site being marked for duplicate content from Google.

The findings in the audit directed our strategy and initial tasks to rectifying the technical elements of the site, whilst moving our attention onto content optimisations once the technical components were implemented. Our Gurus engineered an integrated marketing strategy grow their keyword indexation & organic traffic with the overarching goal of increasing organic conversions for their meal services.

Implementation of schema markups across the site to display rich snippets in the search results.
Building authority with relevant & authoritative referral domains (which increased the amount of referral traffic & domain authority)
Fixing key technical SEO elements prior, to onboarding including fixing duplicate versions of the site. We ensured that all proper redirects were in place to avoid duplication & punishment from Google.

Strategy & Execution

01.

Organic results within 12 months:

Increased organic sessions by 129% YoY
Increased organic conversions by 167% YoY

02.

Ranking in top positions with priority keywords

‘Meal plans’ – from rank #13 to #1 – SV: 22,400
‘Meal programs’ – from rank #31 to #1 – SV: 480
‘Meal plan program’ – from rank #81 to #1 – SV: 260
‘Healthy food delivery’ – from rank #10 to #2 – SV: 14,800
‘Healthy food delivered’ – from rank #62 to #2 – SV: 1,300

03.

Keyword results within 12 months

Increased keywords in top 3 by 16% (from 422 to 490)
Increased keywords in positions 4-10 by 56% (from 371 to 578)
Increased overall keyword indexation by 76% (from 2,903 to 5,103)

04.

Increased domain authority & number of referring domains

Increased domain authority by 12.5% (from 32 to 36)
Increased the number of referring domains by 44.52% (from 310 to 448)

We work with great companies of all sizes and we've
helped big name brands grow even bigger

Andrew and the team were fabulous to work with, provided a great service and delivered results! Highly recommend!

Erin van Tuil - Knight Frank

I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

Karleitia Bodlovic - Tommy Hilfiger

We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough!

Michael Faro-Tusino - Artline

OMG have evolved to become trusted partners and proactively deliver valuable SEO insights. Can highly recommend Emily and Danny for their professionalism and communication skills.

Maurice - Staples/winc

Amazing results, great people.

Annabelle Hosking - CBRE

Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!

Govinda Pathak - Stake

Gildan Brands has been working with OMG now for 6 months, and have seen great initial progress in our domain authority, organic search rankings and website traffic. Emily our account manager is great to work with, very responsive, knowledgeable and helpful.

James Logan - Gildan Brands

Light n Easy

Success in Meal Delivery Services. Success in Meal Delivery Services.

The Challenge

Key Problems

Strategy & Execution