Archie Rose Distilling Co. Case Study

500%

growth in return
on ad spend (ROAS)

30%

increase in organic search
traffic and revenue

200%

growth in
paid revenue

200%

decrease in cost-per-click
(CPC) for paid

The Challenge

Key Problems

High competition in the field of specialty liquor, since it's dominated by a handful of industry giants.

Need to translate the seamless and personalised offline experience into the online experience.

Archie Rose Distilling Co. is a Sydney-based distillery renowned for its gin, vodka and whisky. Established in 2014, they’re the first independent distillery of craft spirits in Sydney since 1853. Their handcrafted and artisanal approach focuses on the experience. Craft spirit enthusiasts can visit the distillery, sip beverages in an atmospheric bar and tour the facilities — that’s how they’ve built such an enormous cult following already.

Cementing their online presence has contributed greatly to their growth. The best part? Their return from digital marketing continues to skyrocket. Archie Rose partnered with OMG and our partner agencies Kindred Story and Squad Ink to execute a truly multi-channel approach.

Over the years, we’ve consistently delivered quality results, which has translated into serious revenue growth. Over 230% growth in total digital marketing revenue, 30% growth in YoY organic revenue and 200% more growth in paid revenue. And that’s just the beginning.

Discover how they achieved incredible results that just keep getting better.

Our Approach

Archie Rose are finding success online with a truly multi-channel approach that reached more of their ideal customers. In the right place, at the right time. On the digital front, our custom strategy delivered waves of new customers that keep coming back.

OMG partnered closely with Kindred Story as they crafted evocative storytelling oriented to Archie Rose’s business goals. We also worked with Squad Ink as they delivered truly exceptional and stunning design that set Archie Rose’s products apart.

Custom SEO strategy to boost online visibility and attract 1,000s of qualified website visitors.

Hyper-targeted PPC campaigns to reach the most ready-to-buy customers.

Finetuned Facebook Advertising campaigns that facilitate conversions and align with Archie Rose's artisanal brand.

Partnering with other creative agencies to offer our client the full-suite experience.

Strategy & Execution

01.

Comprehensive competitor analysis to uncover key opportunities in the market.

By understanding the competition and their ideal customers, Archie Rose aligned with the opportunity in the market. In particular, this involved targeting the keywords that mattered most.

02.

Streamlining website content and structure for a seamless experience (and better conversions).

Creating explosive organic results begins with making sure your website is up to scratch. OMG optimized the Archie Rose website so that customers and search engines alike will love the experience.

03.

Timely and targeted PPC campaigns reach click-happy customers with products they can't resist.

The power of PPC platforms allows us to reach ready-to-buy customers with the products they’ll simply love. OMG created and optimized ongoing campaigns to product incredible results. We’re talking 500% growth in paid ROI.

04.

Finetuned Facebook Advertising campaigns to facilitate conversions, not just likes.

On the largest social media platform, OMG delivered explosive results. We tailored every campaign around Archie Rose’s core goals, by helping to grow a community while driving conversion-ready visitors to their website.

We work with great companies of all sizes and we've
helped big name brands grow even bigger

Andrew and the team were fabulous to work with, provided a great service and delivered results! Highly recommend!

Erin van Tuil - Knight Frank

I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

Karleitia Bodlovic - Tommy Hilfiger

We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough!

Michael Faro-Tusino - Artline

OMG have evolved to become trusted partners and proactively deliver valuable SEO insights. Can highly recommend Emily and Danny for their professionalism and communication skills.

Maurice - Staples/winc

Amazing results, great people.

Annabelle Hosking - CBRE

Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!

Govinda Pathak - Stake

Gildan Brands has been working with OMG now for 6 months, and have seen great initial progress in our domain authority, organic search rankings and website traffic. Emily our account manager is great to work with, very responsive, knowledgeable and helpful.

James Logan - Gildan Brands

Archie Rose Distilling Co.

How Archie Rose Generated 230% More Digital Marketing Revenue How Archie Rose Generated 230% More Digital Marketing Revenue

The Challenge

Key Problems

Our Approach

Strategy & Execution